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Thursday, March 24, 2011

Where Collectors Come From

I have long had an interest in "community building," as a central part of ensuring the continuance of the stamp collecting hobby. I strongly believe that if we make an effort to be more connected-- as collectors-- we present an image to potential newcomers as having something they'd "want to become part of."

If we portray an image of being "solitary and antisocial hermits in our dark studies," it will not serve us well, in this modern world where the Internet increasingly connects us all.

As "keeper" of this blog for some five years, I periodically sit down with the site's "visitor logs," which help give me a sense of "what's going on" and who's reading these pages.

Whereas Google (searches) has always been the primary referrer to this site, I noticed something interesting, the last time I looked at the site logs:

"Spanning the Globe"
"Google.com" (the "main," USA- and worldwide-based site) is not my top Google referrer. In fact, it's not even in the top three:

Google.co.uk (United Kingdom)
Google.ca (Canada)
Google.se (Sweden)
Google.co.in (India)
Google.com.au (Australia)
Google.com (US/World)

Of course, it's open to interpretation what this really means.

It could mean that stamp collecting is more "active" in top five countries listed, than in the US-- even though they all have much smaller populations.

It could mean that Scandinavia-- as a collecting area-- is more popular in the top five countries listed, than in the US.

It could mean that stamp collectors in the top five listed countries are more likely to use the Internet, than collectors in the US.

What it does tell me, however, is that we have the ability to connect globally, these days. There can still be "stamp clubs," even if they become increasingly online-based, and they may be stronger and more focused than ever.

It's all about connecting across common ground!

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